There are various SEO team that offer keyword research service like https://1stpagekws.com/keyword-research-service/ that focus on gaining traffic for law firms website. This is because law firm websites need to double their effort when it comes to attracting correct website visitors. With this, we listed down the basic method you need to consider when you are doing research for law firms.
The Importance of Using the Correct Keywords
Aiming for high rankings for your website at a certain search engine is very crucial especially to law firms and other solicitors because these kinds of websites are less likely to get visited. One reason is because people rarely search for information relating to laws, not unless a person is doing some research. It is very important for a website to stay on top of the of the search results because more often than not, searchers only make time to view the links included in the first page of the results. If your website was not able to appear in the first page of results, it is one sign that your marketing strategy is not that effective.
Being able to choose the correct phrases and keywords for every SEO campaign is very crucial in attaining success for your website. First, you have to think of the edge and advantages of your law firm, it is what you will highlight in the content of your website. Also, think of keywords that are often being used by searchers to generate traffic on you website.
You might want to start by thinking of big keywords, meaning keywords that generate number of search volume. Then for each website content, think of ways on how you will incorporate those keywords. There are various tools you can use such as AdWords and WordTracker.
Moreover, it is also worth using words in the google suggest. This can be seen once a search phrase or keywords is typed in Google search box. Then related terms will be shown below the page copy.
Studying your competitors is also important. Take time to audit the title tags and the page copy of your competitor. In this way, you might discover words and terms that you might have missed.